Start with who you should be talking to.
B2B deals involve several decision-makers and longer cycles. Before we run a single ad, we agree on the accounts, roles, and signals that make a lead worth your sales team's time.
Ideal customer profileIndustries, company sizes, regions, and technologies that fit.
Buying committeeThe roles that research, influence, and approve a purchase.
Qualification rulesMQL and SQL definitions agreed in writing with your sales team.
HandoffRouting rules, response-time targets, and feedback fields in your CRM.
Multi-channel demand generation.
LinkedIn advertising
Targeting by company size, industry, and job function, with lead-gen forms or dedicated landers.
Search intent
Capturing buyers who are already searching for what you sell, with landers built for each intent.
Content & webinars
Guides, benchmarks, and webinars that earn a prospect's contact details honestly.
Compliant outbound
Targeted, personalized email that follows CAN-SPAM, with clear identification and opt-out.
Native & retargeting
Native placements and retargeting that keep your brand in front of accounts already engaged.
Data & enrichment
Firmographic enrichment and de-duplication before anything reaches your sales team.
Clear definitions, clean data.
Sales and marketing only align when everyone uses the same words. Here is the default framework we adapt with each client.
| Stage | What it means | Typical signals | Next step |
|---|---|---|---|
| Inquiry | A contact has engaged and shared details | Content download, webinar sign-up, form fill | Validate and enrich |
| MQL | Marketing-qualified: fits the ICP and shows interest | Right role and company, repeat engagement | Nurture or route |
| SAL | Sales-accepted: reviewed and accepted by sales | Sales confirms fit and timing | Outreach within agreed time |
| SQL | Sales-qualified: an active opportunity | Need, budget owner, and timeline confirmed | Opportunity in CRM |
From profile to pipeline.
Profile
ICP, buying committee, and qualification rules.
Offer
Content, demos, or assessments worth a prospect's time.
Launch
Channels, landers, tracking, and CRM routing.
Close the loop
Sales outcomes feed back into targeting and spend.
B2B questions.
Which CRMs do you work with?
Most major CRMs and marketing automation tools, including HubSpot and Salesforce, as well as webhooks for custom systems.
How long until we see qualified leads?
It depends on your sales cycle, offer, and budget. We set expectations together during planning and report on leading indicators, such as cost per MQL and acceptance rate, from the first weeks.
Do you buy contact lists?
We don't send to purchased lists without a lawful basis. Outbound uses targeted, researched contacts and follows CAN-SPAM and the rules of each platform.
Who owns the data and accounts?
You do. Ad accounts, CRM records, and content assets stay in your name.
Need pipeline your sales team will actually accept?
Tell us about your ideal customer and your sales process. We'll start from there.