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QS-02 · Landing page auditing

Grade your landing page like a lab result.

A structured audit of your landers and pre-sell pages across six areas, with a prioritized fix list your team can act on right away.

QS-02 / AUDIT6graded areas
Free self-check

Score your page in two minutes.

Tick each statement that is true for your current landing page. It's a quick screen, not a full audit, and nothing you tick is sent anywhere.

Message

Speed

Form

Tracking

Compliance

Your page health

This score is based only on your answers. A full audit tests the page directly, including speed, tracking, and policy review.

What we check

Six areas, one scorecard.

Message match

  • Ad, pre-sell, and lander tell one consistent story
  • Headline answers the click's intent
  • Offer, price, and terms stated clearly

Speed & performance

  • Mobile load time and Core Web Vitals
  • Image weight, scripts, and third-party tags
  • Hosting, caching, and redirect chains

Form & flow UX

  • Field count, order, and input types
  • Error messages and validation
  • Multi-step vs. single-step fit

Tracking integrity

  • Pixels fire once, on the right event
  • Click IDs pass through every step
  • Postbacks and conversion APIs match reality

Disclosures & policy

  • Advertorial and sponsorship labels
  • Consent language near the submit button
  • Network policy review: Taboola, MediaGo, Meta, Google

Mobile layout

  • Readable without zooming, no sideways scroll
  • Tap targets and sticky calls to action
  • Tested at common screen widths
What you get

A report your team can act on.

  • Scored reportA grade for each area, with screenshots and notes showing exactly what we found.

  • Prioritized fix listOrdered by likely impact and effort, from quick wins to larger rebuilds.

  • Test planThe first experiments we would run, each with a hypothesis and success metric.

  • Walkthrough callWe review the findings with you and answer questions.

  • Optional implementationWe can make the fixes, or hand the list to your developers.

Audit scorecardQS-02 / SAMPLE
Message matchB+
Page speedD
Form UXC+
TrackingD-
DisclosuresC+
Mobile layoutA-
Sample report format with illustrative grades.
Process

How an audit runs.

Intake

You share page URLs, traffic sources, and read-only tracking access.

Test

We load, click, submit, and trace every step on real devices.

Grade

Each area is scored and every issue is documented.

Review

We walk you through the findings and the fix list.

FAQ

Audit questions.

What do you need from us?

The URLs of the pages to review, the traffic sources that send visitors to them, and read-only access to your tracking or analytics if you'd like us to verify conversions.

Can you audit advertorials and pre-sell pages?

Yes. We review native-ad pre-sells and advertorials for message match, labeling, and claims, and check them against the content policies of the networks you plan to run on.

Does an audit guarantee network approval?

No. Networks make their own approval decisions and their policies change. An audit reduces avoidable problems by catching common issues before you submit.

Will you change our pages?

Not unless you ask us to. The audit is a report. Implementation is a separate, optional step.

Start the experiment

Want a second set of eyes on your landers?

Send us the URLs and traffic sources. We'll confirm scope and timing before any work begins.

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