Cheap leads get expensive fast.
A low cost per lead means nothing if the phone numbers are wrong, the consent is weak, or the same person was sold three times. We price and optimize against what happens after the lead arrives.
- Leads with no clear consent language or record
- Duplicates and recycled data sold as new
- No way to tell which source produced which lead
- Optimization based on volume instead of contact and sale rates
Where the leads come from.
Native advertising
Pre-sell articles and advertorials on networks such as Taboola, Outbrain, and MediaGo, built to their content and disclosure policies.
Search & social
Intent-driven search campaigns and social ads with landers that match the promise of each ad.
Affiliate partnerships
Vetted publishers and affiliates with sub-ID tracking, so every lead can be traced to its source.
Owned funnels
Quizzes, calculators, and multi-step forms that qualify visitors before they submit.
Six checks between the click and your CRM.
Consent capture
Clear disclosure next to the submit button, with consent records stored per lead and certificate support where applicable.
Validation
Phone line-type, email syntax and deliverability, and address checks before a lead is delivered.
Duplicate suppression
Matching against recent submissions and, where agreed, your existing customer list.
Fraud filtering
Bot traps, time-to-submit checks, IP and device signals, and placement-level blocking.
Real-time delivery
API post, ping-post, webhook, or direct CRM integration, with retry and error logging.
Feedback loop
Contact, quote, and sale outcomes fed back so we optimize for quality, not just volume.
Run your own numbers.
Enter your figures to see clicks, leads, cost per lead, and return. The "break-even CPL" shows the most you can pay per lead at your close rate and customer value.
Your results
Simple arithmetic based only on the numbers you enter. It is not a forecast or a promise of results, and it excludes fees, returns, and other costs.
Multi-vertical experience.
Each vertical has its own consent rules, lead specs, and network policies. We plan around them from day one.
Define
Lead specs, geos, filters, caps, and pricing, in writing.
Build
Pre-sells, landers, forms, consent, and delivery.
Test
Validation, posting, returns, and tracking checks.
Scale
Budget moves to the sources with the best lead quality.
Lead generation questions.
Are the leads exclusive?
That depends on the program we agree on. Exclusive and shared arrangements are spelled out in writing before launch, and we do not resell leads outside of what is agreed.
How is consent handled?
Every form includes clear consent language next to the submit button, naming who may contact the consumer and how. Consent details are stored with each lead, and certificate services can be added where applicable.
What happens to bad leads?
Return criteria, such as invalid numbers or duplicates, are agreed up front. Returned leads are logged and the sources that produce them are reduced or removed.
Can you work with our existing tracker or CRM?
Yes. We can post to most CRMs, dialers, and buyer endpoints, and work inside your tracker or set one up for you.
Want leads you can trace from click to close?
Share your lead specs, target cost per lead, and current sources. We'll respond with a plan.